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Creating a Digital-First Motorsports Experience by Shaping the Future of Fan Engagement

NTT brings fans closer to the action through technology and services that deliver deeper data insights, whether watching from the racetrack, at home or on the go.

Together with Penske Entertainment, we are shaping the future of Sports and Entertainment

Executives from Penske Entertainment explain how NTT is delivering digital innovations for their business that includes the sanctioning body of the NTT INDYCAR SERIES and venues such as the iconic Indianapolis Motor Speedway, home of one of the world’s most famous sporting events, the Indianapolis 500. These innovations include the evolution of the INDYCAR Mobile App and the integration of NTT’s Smart Solutions to engage fans worldwide and further their long-standing presence in the world of sports and entertainment.​

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Powered by NTT Smart Solutions

Our Smart Solutions transform the business of motorsport and accelerates digital innovation for the NTT INDYCAR SERIES. NTT’s technology and digital applications help INDYCAR reach a global and diverse audience, while also enabling smart operations so organizers can deliver a safe and secure sporting events.

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An Immersive Data Experience

The INDYCAR Data Experience debuted during the 105th Running of the Indianapolis 500. From this new digital experience fans are able to take in all the action as it unfolds via easy to consume visualizations and other insights derived from over 150 data sources using AI and predictive analytics powered by our technology solutions. All made available via multiple outlets for viewers around the world as well as for those in attendance which includes the supersized IMS Media Wall located on the iconic Pagoda Tower at the Indianapolis Motor Speedway.

Operational Decision Making

We are helping to provide a more positive and consistent experience for attendees at the world’s largest sports venue, the Indianapolis Motor Speedway. Our Smart Solutions provide event operations and security teams greater ability to optimize their resources in real-time by focusing them on where attendees can benefit the most. This is enabled by fast, data-driven decision making made possible by predictive insights on crowd congestion, vehicle traffic, and more from NTT’s  Smart Solutions.

Fan Engagement

We enable the NTT INDYCAR SERIES to keep fans highly engaged with the INDYCAR Mobile App and the INDYCAR Data Experience and IMS Media Wall located at Indianapolis Motor Speedway allowing fans to stay connected and enhance their live experience.

Business Transformation

Transformation is essential to INDYCAR’s fan engagement and growth objectives of continuing to be a leader in the motorsports industry. NTT is using technology to transform how sports organizations such as INDYCAR plan, operate, make decisions, and compete in the digital world.

Download the Official NTT INDYCAR SERIES Mobile Application Powered by NTT DATA

Download the INDYCAR Mobile app, powered by NTT DATA, to stay up to date on the latest news, photos and videos of your favorite drivers and teams in America’s premiere open-wheel racing series. This free app is available across all mobile providers and offers must-have features for everyone.

Learn more about how NTT is turbocharging the fan experience, READ THE CASE STUDY -Mobile App Turbocharges the Racing Fan Experience

Available for everyone

Access the app regardless of your mobile carrier or country.

Real-time data

View track maps, upcoming schedules, spotter guides, pit assignments, standings, race results and more.

Live video streaming

Virtually get in the driver’s seat by watching in-car cameras of selected drivers and listening to pit crew audio in real time.

INDYCAR Fantasy Challenge

Compete for race-by-race and season-long prizes as a team owner in the INDYCAR Fantasy Challenge driven by Firestone.

INDYCAR Nation

Join the official fan community of the NTT INDYCAR SERIES. Members receive exclusive content and discounts from official INDYCA Rpartners. Behind-the-scenes access at events and the potential of amazing at-track experiences, including fast on-track rides, victory circle photos, insider tours and more.

Don’t miss the action

Download the NTT INDYCAR SERIES race schedule directly to your mobile calendar or catch up on post-race results via news articles and photos.

Available for everyone

Access the app regardless of your mobile carrier or country.

Real-time data

View track maps, upcoming schedules, spotter guides, pit assignments, standings, race results and more.

Live video streaming

Virtually get in the driver’s seat by watching in-car cameras of selected drivers and listening to pit crew audio in real time.

INDYCAR Fantasy Challenge

Compete for race-by-race and season-long prizes as a team owner in the INDYCAR Fantasy Challenge driven by Firestone.

INDYCAR Nation

Join the official fan community of the NTT INDYCAR SERIES. Members receive exclusive content and discounts from official INDYCA Rpartners. Behind-the-scenes access at events and the potential of amazing at-track experiences, including fast on-track rides, victory circle photos, insider tours and more.

Don’t miss the action!

Download the NTT INDYCAR SERIES race schedule directly to your mobile calendar or catch up on post-race results via news articles and photos.

Watch the video

Changing the Game How NTT is Shaping the Future of Sports

At NTT, we are committed to driving change that enhances society. Through technology and innovation, NTT is shaping the future of sports by enabling revolutionary experiences for athletes, fans, and sporting organizations.

Major League
Baseball

NTT has partnered with Major League Baseball to accelerate the future of Smart Venues that includes creating new fan experiences for viewing Major League Baseball that provides more people access to the live experience.

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Triathlon

NTT provides an array of digital tools and services for the International Triathlon Union (ITU) and the World Triathlon Series to ensure efficient event operations, improve the performance of athletes, and to enable a more engaging experience for spectators.

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2020.NTT

The citizens of Japan along with everyone around the world longs for the continuation of safe, secure and enjoyable major sporting events. NTT looks forward to contributing to the successful running of the Games by utilizing our communications and infrastructure solutions to ensure unprecedented connectivity and experiences for visiting athletes, guests, as well as for millions of viewers from around the world. NTT invites you to learn more about the technology and services from the NTT Group that are supporting the Games and get introduced to many of the extraordinary athletes that will be in competition.

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indycar

NTT INDYCAR SERIES

INDYCAR and NTT have partnered to deliver digital innovations for the sanctioning body of the NTT INDYCAR SERIES and its venues such as the iconic Indianapolis Motor Speedway. These innovations include the evolution of the INDYCAR Mobile App and the integration of NTT’s proprietary Accelerate Smart Solutions to support one of the most challenging series in all of motorsports.

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Tour de France

NTT is helping to revolutionize the fan experience of one of largest and most challenging sporting events in the world, the Tour de France. As Official Technology partner for the Amaury Sport Organization and this iconic event in the sport of cycling, NTT is enabling new generations of fans and followers of the race get a closer view of the action through live rider tracking, television graphics, and predictive data on social media and mobile screens around the world.

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The Open

NTT DATA has served as an Official Patron and IT Provider to The Open since 2013, delivering ground breaking technology and business solutions to the world’s oldest major golf championship and one of the most prestigious sporting events.

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Innovation
Innovations for a Sustainable Future
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