INDYCAR and NTT have partnered to deliver digital innovations for the sanctioning body of the NTT INDYCAR SERIES and its venues such as the iconic Indianapolis Motor Speedway, the site of one of the world’s most famous sporting events, the Indianapolis 500. These innovations include the evolution of the INDYCAR Mobile App and the integration of NTT’s proprietary Accelerate Smart Platform to support one of the most challenging series in all of motorsports.
Download the INDYCAR Mobile app, powered by NTT DATA, to stay up to date on the latest news, photos and videos of your favorite drivers and teams in America’s premiere open-wheel racing series. This free app is available across all mobile providers and offers must-have features for everyone.
Learn more about how NTT is turbocharging the fan experience by reading the case study
NTT enables the NTT INDYCAR SERIES to keep fans highly engaged with the INDYCAR Mobile App and the IMS Media Wall located at Indianapolis Motor Speedway allowing fans to stay connected and enhance their live experience.
Transformation is integral to INDYCAR’s fan engagement and growth objectives to continue to be a leader in the motorsports industry. NTT is using technology to transform how sports organizations such as INDYCAR plan, operate, make decisions, and compete in the digital world.
Underlying the current and future innovations being undertaken by INDYCAR are NTT’s Accelerate Smart Solutions. NTT has built a technology architecture that is focused on business outcomes and supports data - data management, data lifecycle - applicable to many different environments. NTT has incorporated this data architecture and curation platform for many uses by INDYCAR including during the iconic Indianapolis 500 event.
The IMS Data Experience and Media Wall is a new supersized permanent digital experience that debuted during the 104th Running of the Indianapolis 500. Located on the iconic Pagoda Tower at Indianapolis Motor Speedway, fans in attendance and those at other locations are able to experience all the action as it unfolds via easy to consume 3D visualizations and other insights derived from over 100 data sources using AI and predictive analytics powered by NTT.
NTT is helping to provide a more positive and consistent experience for attendees at the world’s largest sports venue, the Indianapolis Motor Speedway. NTT Smart Solutions provide event operations and security teams greater ability to optimize their resources in real-time by focusing them on where attendees can benefit the most. This is due to faster, more data-driven decision making made possible by predictive insights on crowd congestion, vehicle traffic, and more as powered by NTT’s Accelerate Smart Solutions.
“NTT, along with our partners, aims to bring the Smart World to life as we have done for Smart City, Smart Entertainment, Smart Mobility and Smart Manufacturing. Based on our lengthy and successful experience, including work in mobile applications, analytics and user experience, we will help to create the next generation of fans globally who aspire to enjoy racing through a more digital experience with INDYCAR.”
At NTT, we are committed to driving change that enhances society. Through technology and innovation, NTT is shaping the future of sports by enabling revolutionary experiences for athletes, fans, and sporting organizations.