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Together with Penske Entertainment, we are shaping the future of Sports and Entertainment

Executives from Penske Entertainment explain how NTT is delivering digital innovations for their business that includes the sanctioning body of the NTT INDYCAR SERIES and venues such as the iconic Indianapolis Motor Speedway, home of one of the world’s most famous sporting events, the Indianapolis 500. These innovations include the evolution of the INDYCAR Mobile App and the integration of NTT’s proprietary Smart Solutions to engage fans worldwide and further their long standing presence in the world of sports and entertainment.

Powered by NTT Smart Solutions

Our Smart Solutions transform the business of motorsport and accelerates digital innovation for the NTT INDYCAR SERIES.

NTT’s technology and digital applications help INDYCAR reach a global and diverse audience, while also enabling smart operations so organizers can deliver a safe and secure sporting events.

An Immersive Data Experience

The INDYCAR Data Experience debuted during the 105th Running of the Indianapolis 500. From this new digital experience fans are able to take in all the action as it unfolds via easy to consume visualizations and other insights derived from over 150 data sources using AI and predictive analytics powered by our technology solutions. All made available via multiple outlets for viewers around the world as well as for those in attendance which includes the supersized IMS Media Wall located on the iconic Pagoda Tower at the Indianapolis Motor Speedway.

Operational Decision Making

We are helping to provide a more positive and consistent experience for attendees at the world’s largest sports venue, the Indianapolis Motor Speedway. Our Smart Solutions provide event operations and security teams greater ability to optimize their resources in real-time by focusing them on where attendees can benefit the most. This is enabled by fast, data-driven decision making made possible by predictive insights on crowd congestion, vehicle traffic, and more from NTT’s Smart Solutions.

Fan Engagement

We enable the NTT INDYCAR SERIES to keep fans highly engaged with the INDYCAR Mobile App and the INDYCAR Data Experience and IMS Media Wall located at Indianapolis Motor Speedway allowing fans to stay connected and enhance their live experience. Download the case study INDYCAR Data Experience and IMS Media Wall Powered by NTT

Business Transformation

Transformation is essential to INDYCAR’s fan engagement and growth objectives of continuing to be a leader in the motorsports industry. NTT is using technology to transform how sports organizations such as INDYCAR plan, operate, make decisions, and compete in the digital world. Download the case study Digitization Shifts to High Gear for Auto Racing Series