Changing the Game

At NTT, we are committed to driving change that enhances society. Through technology and innovation, NTT is shaping the future of sports by enabling revolutionary experiences for athletes, fans, and sporting organizations.

How NTT is Shaping the Future of Sports

At NTT, we are committed to driving change that enhances society. Through technology and innovation, NTT is shaping the future of sports by enabling revolutionary experiences for athletes, fans, and sporting organizations.

Fan experience

Fan experience.

We bring sports fans closer to their heroes and the action - whether from home, online, or in the stadiums of the future.

Data insights

Data insights.

Through infrastructure, advanced analytics, robotics, and AI, we generate deeper insights into sports strategy, tactics and decision-making.

Business transformation

Business transformation.

We use technology to transform how sports organizations plan, operate, make decisions, and compete in the digital world.

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For these clients in the sports and entertainment industry, NTT is delivering technology and business solutions that grow their business and accelerate their success – today and in the future. We are co-creating new technologies that can also be applied to other business models and clients across multiple industries.

Major League
Baseball

NTT has partnered with Major League Baseball to accelerate the future of Smart Venues that includes creating new fan experiences for viewing Major League Baseball that provides more people access to the live experience.

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Triathlon

NTT provides an array of digital tools and services for the International Triathlon Union (ITU) and the World Triathlon Series to ensure efficient event operations, improve the performance of athletes, and to enable a more engaging experience for spectators.

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indycar

NTT INDYCAR SERIES

INDYCAR and NTT have partnered to deliver digital innovations for the sanctioning body of the NTT INDYCAR SERIES and its venues such as the iconic Indianapolis Motor Speedway. These innovations include the evolution of the INDYCAR Mobile App and the integration of NTT’s proprietary Accelerate Smart Solutions to support one of the most challenging series in all of motorsports.

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Tour de France

NTT is helping to revolutionize the fan experience of one of largest and most challenging sporting events in the world, the Tour de France. As Official Technology partner for the Amaury Sport Organization and this iconic event in the sport of cycling, NTT is enabling new generations of fans and followers of the race get a closer view of the action through live rider tracking, television graphics, and predictive data on social media and mobile screens around the world.

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The Open

NTT DATA has served as an Official Patron and IT Provider to The Open since 2013, delivering ground breaking technology and business solutions to the world’s oldest major golf championship and one of the most prestigious sporting events.

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Major League
Baseball
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Triathlon
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NTT
INDYCAR
SERIES
indycar
Tour de
France
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The
Open
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