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Our Dynamic Loop – The Heart of NTT

The dynamic loop represents our approach to integrating science, people and nature. Designed and imagined in 1985, this spirit and belief system permeates who we are and what we believe in.

We have a co-innovation approach that will accelerate your digital transformation and enable new disruptive business models so that you can access new markets, drive new revenue streams, and create new value for your customers and stakeholders.

The small inner loop represents our commitment to always listen to the needs of people, clients and societies. That is at the center of our values of trust, integrity and always being an authentic partner. The larger infinite loop represents our ability to connect those voices and needs to technology and innovations on a continuous basis.

The proportions of the loop are perfectly balanced because they are based on the mathematical results of the Golden Ratio, a formula that is visible in many examples of nature.

As has been our heritage for over 120 years, the dynamic loop defines NTT as a human company that is truly useful to the world by keeping customers as the starting point of our thinking, always thinking about the future and continuing to innovate dynamically.

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