NTT INDYCAR SERIES:
Bringing Innovation to Sports

Smart technology enhances fan experience and achieves maximum engagement.

Technology delivers a winning edge

The partnership between INDYCAR and NTT has created the NTT INDYCAR SERIES, one of the greatest series in all motorsports, which includes the iconic Indianapolis Motor Speedway and other venues. To bring in a new wave of advanced analytics in sports, they called upon NTT Smart Solutions.

NTT Smart Solutions faced a double challenge – they had, on one hand, to offer an enhanced and revolutionary fan experience and, on the other, to improve safety and security during the races. Thanks to AI and predictive analytics, NTT Smart Solutions transformed how sports organizations plan, compete and make decisions in the digital world.

Together we enable a smarter world

1.
Enhanced Sports Statistics
- The system collects data from hundreds of data devices installed in the race (including sensors on the drivers, the car and the track).
- Big Data engine analyzes it in real time looking for relevant insights.
- Results are presented through eye-catching 3D visualization.
- Accurate information and spectacular infographics contribute to continuous fan engagement.
2.
Enhanced Personalized Viewing
- Fans can be constantly and closely monitoring their favorite driver or team.
- Updated information is linked to the video feed.
- It offers a deep emotional connection with the driver/team and a new way to experience the race.
3.
Enhanced Occupancy Control
- The system detects current and future area occupancy at the sports event (e.g., live gate-entry rates, queue length status, or unexpected crowds detected).
- Real-time information enables highly efficient handling of emergency situations.
- Statistics make it possible to anticipate crowd movements and assign resources appropriately.
4.
Enhanced Traffic Predictions
- An advanced optical sensor counts vehicles and detects traffic congestion in the vicinity of event venues.
- Data analytics generate traffic trends and make predictions (the system tracks the flow of vehicles and cross-checks with other sources such as weather data, social media, teams, and drivers).
- Accurate statistics provide the capability for better planning and empowering the mobility of our visitors.

INDYCAR and NTT take predictive analytics to the speedway

Discover how NTT and INDYCAR are using tools such as predictive data analytics and digital twins to improve the race experience for both INDYCAR teams and fans of the sport.

"NTT is taking a lot of the unseen and we're working to make it more visible to the fans to help them understand what's going on in the race, what the should look for and where they should look for it to happen," said SJ Luedtke, VP of marketing for INDYCAR/

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